Generative AI tools are transforming how consumers seek product recommendations, with 70 percent now preferring them over traditional search methods. Capgemini and Amazon Web Services (AWS) have advanced this technology with Capgemini's intelligent virtual assistant, a digital human technology by Soul Machines integrated with Amazon Bedrock models and AWS core services. This solution enhances customer experiences across smartphone apps, websites, and in-store kiosks, providing a sophisticated, voice-activated virtual sales associate that supports staff and drives sales.
Key features of Capgemini's intelligent virtual assistant include:
- Simple interaction, as customers greet it and ask questions
- Real-time transcription of queries
- Inventory suggestions, follow-up questions, and promotions
- Dynamic, nuanced responses powered by AWS's generative AI services
- Cost-effective, scalable serverless model
- Interactive search, virtual try-on, and seamless purchase options
- Enhanced customer care, self-service, and sales.
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